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Due to technical problems, the feeds will also include info about closed, pending, expired and withdrawn listings, and all pictures associated with them that brokers would not ordinarily offer to websites, he stated. If Zillow gets enough direct broker feeds, that would mitigate the impact of shutting down Genuine, Tracs' default feed of truncated listings.

Real estate agent. com stated it is still checking out the concern and did not have an action by press time. Real, Tracs sends its listings to both Zillow and Trulia through syndication platforms List, Center and Point2, which are both owned by real estate agent. com operator Move Inc. Realtor. com, thanks to its special position as the main website of the National Association of Realtors, receives a direct feed from nearly all of the country's MLSs, consisting of Genuine, Tracs.

At press time, List, Center was still looking into whether Zillow would break its List, Hub contract by dropping the pared-down listings. White said Real, Tracs and List, Center are presently dealing with a deal to give brokers the ability to establish a total feed of active listing information to Zillow.

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Jay Bradshaw, a broker with Lebanon, Tennessee-based Cumberland Property, states he first discovered that Zillow might drop his company's listings when an associate from the website called him on Wednesday. Upon learning of the prospective feed interruption, Bradshaw immediately got in touch with Genuine, Tracs to see about discovering a way to keep his listings on Zillow, and discovered that he can sign a one-page kind from the MLS to start sending out a total variation of his listings to the portal.

Bradshaw says he chooses that Zillow display the limited variation of his listings with a link back to his site, so that his firm can attract more customers. But he 'd rather have full variations of his company's listings on Zillow than none at all. Brokers who decide to establish direct feeds to Zillow through Real, Tracs will become members of "Zillow Pro for Brokers" program.

RealTracs to Eliminate MLS

If Real, Tracs joined Zillow's MLS direct-feed program, the Zillow Collaboration Platform, all brokerages would get a link back to their site on their listings, but not to their home information pages, Woolley said. As of  Did you see this?  on Thursday, Zillow, Trulia and realtor. com each showed listings received through the restricted feed in a different way.